Sportswear Photography | Bum Equipment

This campaign was for a series of fashion catalogs we photographed for BUM Equipment, a sportswear company in Los Angeles. We photographed on location in both Santa Monica and Santa Barbara with a Pentax 6x7 medium format camera system on Ilford FP4 black & white film, then toned in our darkroom. All the lenses in this system are tack sharp and integrate nicely with Pentax's 40 megapixel medium format digital camera system, when digital is the preferred medium. On this catalog shoot, we carried a briefcase filled with fifty dollar bills and when we saw someone who we thought would make a good model, I had my assistant asked them if they would consent to being photographed in one of BUM's sportswear products for fifty dollars and signing a modeling release. As well as catalogs, these photographs ended up as 6 foot posters on a few hundred bus shelters and bus sides around Los Angeles, California. Art Direction: Sara Lytle

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